BTL /Face-to-face promotions

The power of BTL promotions is in live contact, in the immediate suggestion of a real-time demonstration. The decision to buy a product is sometimes impulsive and depends on the current mood.

We offer comprehensive and effective promotions, which are of utmost importance for the launch of a new product. Whether it is promotions at events or in selected venues, we are at your disposal for attractive world-class ideas.

Without any existing communication channels, we knew that the best way to introduce Lysi’s magic is to do it during the summer season. With the wildest strategy ideas, we developed an exceptional concept for summer face-to-face promotions at the seaside, which is dedicated entirely to the sea spirit and theme. Taking into account the composition of the product - fish oil, we suggested to use the beach area that will transfer the vacationers into an immersive highly interactive new sea world – one of mermaids and gods.

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Animators in Neptune costumes with a trident and a mermaid invite the people at the beach to dive into the magical underwater world and learn about the secret powers of cute and friendly mermaids. All beach people could explore the sea and play fun games with adorable animators, making exotic photos and participating actively in competitions, fashion shows, bubble popping.

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Everyone could enjoy the Neptune Show and take pictures in themed costumes with the support of a professional photographer. Trained animators and promoters showed how to get the most out of the sea and what the secret power in the Lysi product is. It gives health, beauty and good mood like the whole BTL campaign itself. A series of activities were organized to engage the audience, including unforgettable Zumba classes.

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Done right, activations make great fans out of the consumers, if not loyalists. After all it’s not the event or product itself that inspire to remember it, but rather it’s the experience one remember having. Phoenix has realized that fact and bet more and more on BTL activities to promote their own products. With such awesome innovations already out there and crazy minds constantly working with huge budgets just to beat the competition to it, who knows what might come our way each day that we walk down the street?

RESULTS

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